{"id":19,"date":"2022-10-03T23:52:07","date_gmt":"2022-10-03T20:52:07","guid":{"rendered":"https:\/\/neutabir.com\/words\/?page_id=19"},"modified":"2022-10-04T06:16:34","modified_gmt":"2022-10-04T03:16:34","slug":"volksempfangerfon","status":"publish","type":"page","link":"https:\/\/neutabir.com\/words\/volksempfangerfon\/","title":{"rendered":"Volksempf\u00e4ngerfon"},"content":{"rendered":"

Volksempf\u00e4ngerfon\u2122<\/h1>\n

\"Volksempf\u00e4ngerfon<\/p>\n

Volksempf\u00e4ngerfon\u2122 was added to the lexicon of web vocabulary in September 2022.<\/h4>\n

It was a word invented by Chris Davis as part of his research for his “#6zeromarketing” initiative.<\/h4>\n

That marked the start of an exploration into the relationship between “traditional” propaganda from the 20th century and the web \/ internet marketing practices deployed in the early part of the 21st century.<\/h4>\n

This took the form of the outline of a generic mobile telephone in which were presented both still images and video.<\/h4>\n

Early research indicated that presenting information in this format removed may barriers.\u00a0 \u00a0The mobile phone being an everyday object with which many people were familiar.<\/h4>\n

It was both personal and non-threatening.<\/h4>\n

It also had the advantage of providing a frame which provided a visual “barrier” between the content, the viewer’s mobile phone screen and the environment in which it was being used.<\/h4>\n

This encouraged initial engagement and generally kept the viewer more focussed on content than “unframed” content.<\/h4>\n

This frame-within-a-frame also lessened the effects of distractions outside of the mobile phone itself and led to longer, uninterrupted viewing times.<\/h4>\n

In turn this reversed the trend of shortening attention spans and provided for longer messages to be disseminated.<\/h4>\n

<\/h4>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Volksempf\u00e4ngerfon\u2122 Volksempf\u00e4ngerfon\u2122 was added to the lexicon of web vocabulary in September 2022. It was a word invented by Chris Davis as part of his research for his “#6zeromarketing” initiative. That marked the start of an exploration into the relationship between “traditional” propaganda from the 20th century and the web \/ internet marketing practices deployed […]<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-19","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/neutabir.com\/words\/wp-json\/wp\/v2\/pages\/19","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neutabir.com\/words\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/neutabir.com\/words\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/neutabir.com\/words\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/neutabir.com\/words\/wp-json\/wp\/v2\/comments?post=19"}],"version-history":[{"count":0,"href":"https:\/\/neutabir.com\/words\/wp-json\/wp\/v2\/pages\/19\/revisions"}],"wp:attachment":[{"href":"https:\/\/neutabir.com\/words\/wp-json\/wp\/v2\/media?parent=19"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}